Colorado Farm Bureau Insurance's new site gives users a unique way to share their favorite fishing holes, skiing runs and family activities. Coloradowayoflife.com was created by Thomas Taber + Drazen, which is to say I had a hand in it. It's supported by print, poster, out-of-home, brand ambassadors, and a very honest brand statement. Colorado Farm Bureau Insurance has been protecting this state for 55 years.
UPDATE: Print support evolved from last year's campaign.
UPDATE: Screen capture added.