You find a great foreign film/viral video that you want to make into a Hollywood blockbuster/TV spot. So you go to the studio heads/account team and tell them about it. And they say that the foreign film/viral video lacks a love triangle/unique selling proposition. And action scenes/jump cuts. And a happy ending/big logo. And it would have been better directed by Martin Scorsese/Thanonchai Sornsrivichai.
So they ask you if you can make those little changes and still turn out something great. And you nod your head very seriously and assure them you can. But you can't.
But when you enter it into the Oscars/One Show, it wins anyway. Because Scorsese/Sornsrivichai is still Scorsese/Sornsrivichai, after all.