Friday, September 21, 2007

Gamekillers premieres tonight on MTV

Why am I blogging this? Maybe because Bartle Bogle Hegarty executive creative director Kevin Roddy judged The Denver 50. Which makes us BFF.

But there's another reason Gamekillers is worth talking about. It's an example of a big idea - the sort of idea that TD50 was designed to reward. It's more than just a three-spot campaign. It's an intricate web of sites and print and now a TV show that has inspired wikipedia entries and blog postings and buzz all over. Gamekillers is a good example of where advertising is in the year 2007. Oh, and it looks funny as hell, too.

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