Agency segmentation: A slideshow

A couple of years ago, I realized my favorite agencies don't market themselves as brand agencies or online agencies or promotional agencies. BBH, Anomaly, Strawberryfrog and others are just out there doing, you know, stuff.

But I'd never advise a client to position itself as an all-purpose stuff doer. So I started mulling over new ways to position agencies. And an online discussion primarily driven by Adam Crowe, Zeus Jones and AgencySpy resonated with me.

As a way of sharing the discussion with coworkers, I created this PowerPoint presentation. (I know, I know. Scary stuff, writers messing with presentation software. It's literally my first time using PowerPoint.)

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