Friday, November 7, 2008

It's just this simple

1. Identify a niche. Two years ago, inspiring, visionary leaders were in short supply.

2. Have a great product. Barack Obama had a compelling life story, a good grasp of policy, and a talent for politics.

3. Build your product into a brand. Obama could have been beaten. Change could not. And a killer logo didn't hurt.

4. Create a relationship. Obama's campaign encouraged user-generated content, experimented with new strategies, optimized social networks, and did anything else it could think of to capture data - along with hearts and minds.

Of course, for most brands, the journey ends here. For Barack Obama - and the USA - it is just beginning.

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