1. Identify a niche. Two years ago, inspiring, visionary leaders were in short supply.
2. Have a great product. Barack Obama had a compelling life story, a good grasp of policy, and a talent for politics.
3. Build your product into a brand. Obama could have been beaten. Change could not. And a killer logo didn't hurt.
4. Create a relationship. Obama's campaign encouraged user-generated content, experimented with new strategies, optimized social networks, and did anything else it could think of to capture data - along with hearts and minds.
Of course, for most brands, the journey ends here. For Barack Obama - and the USA - it is just beginning.