Tuesday, March 10, 2009
Recall not always the best measure of advertising effectiveness
Consider the "he went to Jared" campaign. Holy crap do I hate these advertisements. They tell us we’re scum if we don’t spend our hard-earned dough in that chain. And they work to reinforce every sexist patriarchial stereotype. They're the most annoying, poorly conceived commercials I’ve seen. Obviously they are trying to create one of those campaigns where, by pretending something and repeating it often enough, it eventually becomes true. Each ad is an egregiously terrible, stinking mess of advertising bullshit. Bullshit that someone actually wrote, storyboarded, directed, shot, edited, and most horrifically - approved. If I come face to face with the person who created that ad campaign, it won't be pretty. And if I find out you're the guy who actually went to Jared, I'm straight up punching you in the neck. For the love of all that's holy in the universe, come up with another ad campaign for your fucking store.