Are they ads? Are they articles? Are they just filler in between photos of Leighton Meester? I don't know. But there sure are a lot of pages of branded content in GQ these days:
Pg. 39 - The Gentlemen's Fund, Adrian Grenier and Nautica talk about conservation and a charity named Oceana.
Pg. 73 - The Gentlemen's Fund, Ashton Kutcher and HP talk about education and Unicef.
Pgs. 81-84 - Grey Goose offers a guide to the best holiday vodka drinks.
Pgs. 93-113 - GQ and Bombay Sapphire present their search for the nation's most inspired bartender. (From Denver, someone named Anika Zappe gets a nod.)
Pgs. 117-121 - Verizon Wireless brings us The Global Gentleman Photo Contest and the Global Gentleman's tips on Paris.
Pgs. 132-133 - Heineken offers up ideas on how to "rule the revelry" this holiday season, with tips on gifts, hotspots, fashion and music. (Check out pandora.com/heineken for the brand's ultimate party playlist!)
Pgs 135-138 - Toshiba teams up with four "men of talent" to design artwork for four limited edition laptops. (Hey, it's Omar Epps!)
Pg. 139 - The Gentlemen's Fund, Mark Wahlberg and Gillette tell us about the Mark Wahlberg Youth Foundation.
Pgs . 143-146 - Ketel One presents The Gentleman's Guide to Holiday Entertaining. (Two words: artisan pizza.)
Pg. 147 - The Gentlemen's Fund, Josh Duhamel and Ketel One tell us about the Pat Tillman Foundation.
Pgs. 165-170 - The Gentlemen's Fund, Ashton Kutcher (again) and HP talk about a flood in Cedar Rapids, Iowa. Ashton makes a mini-mag about it. On an HP.
Pgs. 189-192 - T-Mobile publishes four pages on ways a few worldly guys have personalized their cell phones.