Like Jaffe said:
Today, consumers' digital homes are their Facebook profiles, their blogs, their custom-created communities. That's where they "live" in the digital world and that's where we need to hope they invite us to come and hang out from time to time, not the other way around.
My favorite personal websites right now are single-page designs that encourage visitors to connect on social platforms. Sites that are portals into larger stories. Sites that encourage you to leave them. (Such as Adelle Charles, Bud Caddell and Zach Klein.) My home page, Ingwalson.com, works the same way.
Brands could think of their websites as hubs, with links to content, connections and on- or off-site storefronts. Help people get where they're going. And don't bog down the pace of their lives.