I have been trying to find the right interactive director for my agency. I keep hiring these brilliant, inspirational thought leaders and they always flop. Great speakers, but they just can't get projects done. The next hire I make, I am am going to ask to see applicants' code. And if they can't show me actual code they have written, I am showing them the door.
This makes sense to me. After all, I have never met a creative director who didn't start his career in the trenches, creating work as a copywriter or art director. Why should any director-level position be different?
But then again, maybe it doesn't make sense at all. Not all great workers are suited to be managers. (I know genius creatives with stellar portfolios who never became creative directors.) And not every great manager was a screaming success as a worker. (For instance, John Fox never played a down in the NFL.)
I don't have an answer. I'm not even sure I am asking a question. It's just what's rolling around in my head. Who wants to buy me CD: Y0?