Wednesday, June 1, 2016

Learn to Skate USA: Help Them See

Hot on the heels of Snowmass, here's another new campaign I worked on with Jen and our team at VJ. (Yeah, it's been kinda crazy here for the last month or so.)

The mission was to help US Figure Skating launch Learn To Skate USA, including their new site, collateral, and 30- and 60-second spots. Along the way we got to team up with Boyte Creative and Rocky Mountain Recorders to bring the vision to life.

The spot I'm sharing below is very special to me, and I'm so, so excited and grateful that it's finally real.

Update: And here's the 0:60 brand video that goes with it. Pretty much the same team. This was all existing footage, so we tried to push the script, edit and music to really create something we could be proud of.

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