Create ads that are brave and wonderful

Here are two print campaigns I love. Canadian Club Whiskey from Energy BBDO. And Havaianas ads like this one from AlmapBBDO. On the surface they couldn't be more different. The former campaign is insightful and cool. While the latter is all unmetered joy. But they share one important trait. Courage. I am not sure how Energy BBDO convinced Canadian Club that the key to reaching a new generation was to create an homage to an old one. And I'm not sure how AlmapBBDO sold Havaianas on the idea that cynicism and edge are inferior to happiness and beauty. But they did. Our world, and our industry, is better for it.