Don't Let Smart Be Dumb: my talk at 99U

Here's a video of my speech at the Denver 99U Local event a couple months ago. We already had a lot of creatives on stage that night. So I spent my time talking about big data and how it can help you craft a better brief.

Thanks to Studio C3 for the video production, Chip Kalback for the headshot, and Jen for bringing 99u to the Mile High City.

#99uLocal #Denver #IMMDataCreate

Just a few months ago I was sitting in the audience at 99u. In a week, I'll be speaking at it, as part of the first 99u Local worldwide event. I'm all sorts of nervous. And excited. And grateful to Jen for selecting my presentation, the writeup of which goes like so:

The Internet gives marketers access to an infinite amount of data. But used incorrectly, all those numbers lead to false conclusions, off-target creative, and the wrong sorts of consumer actions. In this talk, Matt will outline the common mistakes we make when we tap into Big Data. And he'll share a strategic process for getting from an unwieldy set of numbers to a tight brief that will set your creative team - and client - up for success.

It's a great talk. But at this moment, I'm just nervous. Fortunately I'll be sandwiched in between some pretty inspiring speakers. And I have another week to nail my schtick. Sign up here.