The New Denver Ad Club and football? What could go wrong? Get your tickets. I'm not sure who did the flyer for the party. Is that Jim Glynn dressed as the referee?
Showing posts with label SUPER BOWL. Show all posts
Showing posts with label SUPER BOWL. Show all posts
Sunday, January 25, 2009
NDAC to score the Super Bowl spots
The New Denver Ad Club and football? What could go wrong? Get your tickets. I'm not sure who did the flyer for the party. Is that Jim Glynn dressed as the referee?
Monday, February 4, 2008
The NDAC scores the Super Bowl ads
I tried to track the scoring from the New Denver Ad Club's Super Bowl party on Twitter. Our top 3 were Tide To Go and the two E-Trade spots.
UPDATE: The Rocky reports on our party:
The article includes quotes from Bob and Steve and they even found room for me.
UPDATE: MySpace has the ads. AgencySpy has the USA Today rankings. Wired has the Tivo rankings. And AdRants reminds us that Christina Ricci is still awesome.
UPDATE: Blah ha ha ha:
UPDATE: The Rocky reports on our party:
Tide's talking coffee stain trumped Audi's The Godfather spoof and FedEx's genetically engineered carrier pigeons in the Madison Avenue matchups during the Super Bowl, according to Denver advertising executives.
The article includes quotes from Bob and Steve and they even found room for me.
UPDATE: MySpace has the ads. AgencySpy has the USA Today rankings. Wired has the Tivo rankings. And AdRants reminds us that Christina Ricci is still awesome.
UPDATE: Blah ha ha ha:
Friday, February 1, 2008
Trends to watch for at the NDAC Super Bowl Party
What can we expect to see at the NDAC Super Bowl party, besides tipsy art directors and suicidal Giants fans?
• Premature exposure - It used to be that the Super Bowl was a brand's big chance to make a statement to the business media. But this year, it seems that practically every spot has either been released or teased online. The creative may seem new to consumers, but NDAC members and reporters may arrive at the party with their minds already made up.
• Storytelling - Traditionally, Super Bowl ads are all about spectacle. But things may start to change this year. I'm curious to see if any brands have the courage to use their spot as an accessible doorway into a larger story told across multiple online and offline media.
• More of the same - Every year, brands feel obligated to try to out-big each other by overplaying rock music, overdoing special effects, and overpaying Justin Timberlake. That trend probably won't die this year. But it could be less prevalent.
• Cause marketing - Ian Schafer predicts that big brands will use their time "to tell consumers how green, pink, yellow, or red they are." That may cause a backlash among educated consumers and jaded NDAC members.
• I think that's the lint-licker actress hawking Bridgestone - That's not really a theme. But it's funny.
You can see my Super Bowl linklist here. You can see every AdRants post tagged Super Bowl 2008 here. You can check out AdFreak's ongoing coverage here. Oh, and get your tickets already.
• Premature exposure - It used to be that the Super Bowl was a brand's big chance to make a statement to the business media. But this year, it seems that practically every spot has either been released or teased online. The creative may seem new to consumers, but NDAC members and reporters may arrive at the party with their minds already made up.
• Storytelling - Traditionally, Super Bowl ads are all about spectacle. But things may start to change this year. I'm curious to see if any brands have the courage to use their spot as an accessible doorway into a larger story told across multiple online and offline media.
• More of the same - Every year, brands feel obligated to try to out-big each other by overplaying rock music, overdoing special effects, and overpaying Justin Timberlake. That trend probably won't die this year. But it could be less prevalent.
• Cause marketing - Ian Schafer predicts that big brands will use their time "to tell consumers how green, pink, yellow, or red they are." That may cause a backlash among educated consumers and jaded NDAC members.
• I think that's the lint-licker actress hawking Bridgestone - That's not really a theme. But it's funny.
You can see my Super Bowl linklist here. You can see every AdRants post tagged Super Bowl 2008 here. You can check out AdFreak's ongoing coverage here. Oh, and get your tickets already.
Tuesday, January 22, 2008
Tuesday NDAC and ADCD updates
• The New Denver Ad Club is having a Super Bowl party. See the attached flyer or newdenveradclub.com for details. XYZ Graphics is sponsoring.• Fifteen people joined the New Denver Ad Club's official (mostly because I say so) Facebook group today. We're up to 55 members.
• The ADCD One Show event is coming up. I posted info here.
Subscribe to:
Posts (Atom)