Nelson: Who died and made you boss?
Lisa: Mr. Estes, the publications advisor. I edited the whole thing.
Nelson: If you hadn't done it, some other loser would have. So quit milking it!
Quit milking it. Good advice. I will, in a minute.
There are three things I wish everyone knew about The Denver 50:
1. It wasn't a big moneymaker. At least, not compared to what the ADDYs would've been. We got 170 entries, which included more than 600 executions. Under an ADDY format, each of those executions could have been entered again individually. We left money on the table so we explore a media-neutral format that more accurately reflected the realities agencies face today.
2. It was a huge risk (as ad club risks go). It took courage for the board to let us buck the national awards format. It took optimism for our jaw-dropping judges to spend their time on a local show. And it took faith for agencies to buy into the show concept. People can argue about whether the Denver 50 was a huge success or a giant flop. But I hope people appreciate the fact that we were swinging for the fences.
3. The names of our sponsors. There is an exhaustive list in the book. A little extra love from me to my friends at:
texturemedia, who built the judging site.
Amatucci, who shot the book cover.
Pure Brand, who produced the book.
Integer, who planned the event.
Fueld Films, who shot our video and game.
Thought Equity, who assembled the reel.
Today we're all back at work, trying to do the best job we can. That's the nature of this business. What you did yesterday doesn't matter half as much as what you'll do tomorow. Onward.