But while agencies try to move forward, awards shows seem stuck. Particularly at the local level, they tend to reward executions and vendors, instead of breakthrough ideas.
When we launched the new Denver Ad Club in 2006, we decided that we could make a powerful statement by reinventing the awards show.
The rest is at AdWeek.com.
UPDATE: Pure, Andy and the Egotist give link love. (Thanks, guys.) And I just heard Amatucci's cover photos for the 2007 show book won a Gold National ADDY.