2008 TD50 judging instructions

Some of you are probably wondering why you did or didn't make the Denver 50. For the record, these are the exact instructions given the judges:

The Denver 50 is about finding fresh, relevant ideas that connect brands and people. Please consider each entry based on how well it does that, judging it first on the "big idea" and second on the creative merit of the executions.

Each entry was scored on a scale from zero to 10. We averaged all the judge's scores and the top 50 scoring entries are this year's Denver 50. They will all be in the showbook, which will be debuted at the show on December 2.