Don't Let Smart Be Dumb: my talk at 99U

Here's a video of my speech at the Denver 99U Local event a couple months ago. We already had a lot of creatives on stage that night. So I spent my time talking about big data and how it can help you craft a better brief.

Thanks to Studio C3 for the video production, Chip Kalback for the headshot, and Jen for bringing 99u to the Mile High City.