Showing posts with label ROSHAMBO. Show all posts
Showing posts with label ROSHAMBO. Show all posts

Tuesday, May 11, 2010

Links, conversation and American Crew

I plan to get back to my normal blogging schedule soon, which basically means extraordinarily irregular posts about Scandinavian myths, genre movies and cultural phenomena. But first I want to link to and thank all the sites that have picked up our recent campaign for American Crew Hair Recovery.

The Denver Egotist's post sparked the most conversation. David Burn at AdPulp really took the time to sort through the work and write about what he liked and what he didn't. It was awesome to see our stuff on major national sites like Creativity, Shoot and AdRants. And on May 4, our website was Communications Arts' Webpick of the Day.

UPDATE: On June 15 the site was added to the public shortlist at The FWA. And as noted by The Denver Egotist, the print campaign was in Communication Arts' Exhibit on July 6.

Monday, April 26, 2010

Karsh\Hagan launches American Crew Trichology Hair Recovery

Hairloss.americancrew.com and youtube.com/askamericancrew are up and running. Karsh\Hagan created the sites and the 103 videos on them for our client, American Crew. The videos were shot by Roshambo Films and the site was developed by The 1st Movement.

The print campaign that drives men to the site is currently running in GQ and other national magazines. And non-traditional out-of-home is under construction in New York and other big cities. In the meantime, I'm going to post six of my favorite videos. Two new ones will go up on this blog every morning. Enjoy.

Thursday, July 16, 2009

I am constantly amazed by the generosity, talent and work ethic of the people I meet

The NDAC is launching a portfolio program. Next. It's targeted at young guns. Copywriters and art directors who want to improve their book and their network. Jennifer Hohn and I volunteered to brand the program. We went through concepts. Laughed a lot. Wrote some scripts. When Brian asked me if I could guarantee that I could get the stuff produced, I said yes. But I was totally lying. I mean, who was going to make our ideas come to life?

I should have had more faith.

Soon Jim Elkin of Roshambo Films was producing and directing our videos for the club's YouTube page. (The first will be posted Monday.) Radical was getting us three great actors and Idolum was donating editing time. (And incidentally, Tom also offered to help out.)

David Mejias was shooting the poster campaign, with XYZ doing the retouching and Tewell Warren printing.

Justin McCammon and Taylor Beseda got all digital on the idea, with elements like the @nextcreatives smackdowns, nextcreatives.com, and a collaboration with Burns on a soon-to-be-released Facebook app.

And Gregg Bergan, Norm Shearer, Mike Sukle and Jonathan Schoenberg offered to donate their time to mold the next generation of Denver creatives.

Every single person I just mentioned has a crazy-stressful job and a loving family and who knows what else might be going on in their lives. But every single one of them believes that Next will help the career of a young creative who is just burning to be great. Every single one of them wants to make Denver a better market. Every single one of them deserves a giant round of applause. This is a good business we're in. And it's filled with good people. Believe it.