A billboard

I only have one line in the new outdoor campaign for Regis. And here it is.

I'm a senior copywriter or something like that

My job title is senior copywriter. But am I? Sure I love to do radio. And I'm still fond of the 12-word headline and the 30-second spot. But I like them not for their own sake, but because done right, they make life better - funnier, more beautiful, more useful. I'm equally proud of work like our campaigns for Regis and Kappa Alpaha, which can't be called "advertising" in the traditional sense.

With that in mind, I put a book with some of my favorite recent print and digital work on SlideShare. It makes me nervous, because some of the best ads I've written aren't included. But sooner or later, you have to move on. And I have. With two exceptions, all the work in this book been done within the past 24 months. Even though all online portfolios always suck, I hope it puts a smile on someone's face.

Stories from Regis

Regis students participate in something called service learning. They perform surgeries in Africa, work with startups in urban areas, raise awareness for burn victims, build houses in New Orleans, and generally make the world a better place. The students return to campus with astonishing photos, stories and videos.

As Regis' agency, we wanted to give potential students a window into these experiences.

Our work debuted last week with a series of posters, barricade signs and banners at Cherry Creek Mall. But the print is only the door to a richer experience. As the stories evolve, people can read posts at regis.edu/service and follow future trips at twitter.com/regisservice. Over time, we'll help build a narrative around student blogs, YouTube pages and photo streams.

Regis students are doing inspiring things. Helping them tell their stories is an honor.

UPDATE: Dave Schneider of Karsh\Hagan was the art director.